The launch for a new sole technology developed by Nike was held at Santral Istanbul with a custom designed experience. Influencers attenting the launch played representatives chosen from 6 different continents to save the world that was about the stop turning based on a scenario written off of Nike React’s Global TV commercial. The representatives gave the signal ‘RUN’ to humanity at the end of the game after passing a series of mental, physical and electronic tests in the experience area deemed as Nike’s Research Lab. In this experience the representatives and the participants got to experience the benefits and innovation of React sole technology first hand.
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